Facebook Has Surpassed MySpace Thanks To The Smart Kids
MySpace leads Facebook in revenue earned form advertisements. But recently, Facebook has surpassed MySpace in unique visitors. This is an astounding accomplishment being that MySpace had a three year lead and enjoys immense popularity. Users are leaving MySpace for Facebook in droves and it is speculated that this transition may be a result of class rather than trend.
Following the creation of Friendstar, a number of eUniverse employees saw its potential and used its more popular features to create a social networking website with a wider base. MySpace was launched in August 2003 and with resources including technicians, bandwidth and server capacity already in place users increased at an astounding rate.
MySpace operates from advertising revenue alone. There is absolutely no cost to the end user. MySpace is capable of using behavioral targeting to customize the ads that each user sees. Only Yahoo! has been able to collect more data about it’s users in order to customize advertising. The success of MySpace has trickled down to many young entrepreneurs who provide widgets or accessories that add to the functionality of the networking powerhouse.
MySpace encourages users to customize their profile pages by entering HTML. In addition musicians are allowed to upload and share up to 6 MP3 songs provided it is their own work or they have permission to use the songs. Over eight million artists owe their discovery to MySpace so far! Political organizations and politicians themselves have created MySpace pages to expand their membership and to get more young viewers involved in campaigning. MySpace offers many engaging features including Bulletins, Groups, MySpace IM, MySpace TV, Applications, MySpace Mobile, MySpace News, MySpace Classifieds, MySpace Karaoke and MySpace polls.
MySpace networking has many positive aspects, unfortunately, they are matched in number by negative aspects. MySpace does not have a customer service number readily available. Most problems are solved via networking with other MySpace users. HTML code is rarely met because those using the code are not experienced. This can lead to accessibility problems and freeze up web browsers.
Security is another major problem. Advertisements are abundant and some provide links to fake login screens that trick a user into entering their MySpace user name and password. Spam bulletins and infections are prime examples of security breaches. Social issues arise such as teens inadvertently inviting a large number of people to parties. People are also more likely to present themselves in ways that they would not in person which undercuts the purposeful design of MySpace which is to bring people together. Stalkers also are able to gather a large amount of information about an individual via MySpace.
Facebook is also a social networking website. Unlike MySpace its origin is not corporate but academic! Membership was initially offered to only Harvard College students. Shortly after in March of 2004 membership was expanded to include Stanford, Columbia and Yale. In September of 2005 Facebook welcomed high school students by invitation only then employees of Apple Inc. and Microsoft. Finally, Facebook expanded its membership to include everyone over the age of 13 with a valid email address in September 2006. Facebook members join networks which are organized by city, school, workplace and region.
Facebook remains privately owned by Facebook Inc. but has investors who are major players including PayPal co-founder Peter Theil, Accel Partners, Greylock Partners and Microsoft.
Facebook offers many of the same features as MySpace like banner ads, creating customized profiles, and the viewing of the profile data being restricted to users from the network or confirmed friends. Facebook’s features include the Wall, Pokes, Photos, News Feed, Facebook Notes, Chat and Gifts.
The most significant difference between the two websites is the level of customization. Facebook only allows plain text as opposed to HTML and Cascading Style Sheets. But despite its 3 year head start in the general public, MySpace fell behind Facebook in May of 2008 with a total of 123.9 million unique Facebook visitors. According to Alexa, Facebook’s ranking among all websites went from 60th to 7th from September 2006 to September 2007. It is currently 5th.
Currently young people are leaving MySpace in droves for Facebook. Some speculate that it is typical teens moving on from one trend to the next. Others speculate that Facebook attracts more affluent users. Facebook originated with Ivy League students who then attracted high school kids who were eager to become part of the culture in their upcoming college experience. Danah Boyd, a researcher for the University of California, Berkley, claims that the “goody-two-shoes, jocks, athletes, and other ‘good’ kids” are going to Facebook. These ‘good’ kids are attracted first to the Facebook’s origin and they are also eager to stay away from the controversy that surrounds MySpace. Therefore there is evidence of a class divide rather than a change in trend for all young users. It will be interesting to see if Facebook becomes similarly polluted.
MySpace leads Facebook in revenue earned form advertisements. But recently, Facebook has surpassed MySpace in unique visitors. This is an astounding accomplishment being that MySpace had a three year lead and enjoys immense popularity. Users are leaving MySpace for Facebook in droves and it is speculated that this transition may be a result of class rather than trend.
- Allison Merlino